Amid the tables full of smartphones and tablets this week at the mobile industry’s largest trade show, the life-size replica of a Volvo FH Connected 500 truck stood out.

The truck was parked in the exhibition space for AT&T as part of a larger theme about the city of the future. The trailer of the truck was a giant screen, streaming an explanation of the evolving capabilities of AT&T’s in-vehicle services. What was once a basic GPS system, has evolved over the past 15 years to provide a suite of data services for trucking companies, including monitoring of the vehicle’s components, route optimization, and a hotspot for drivers to use along the route.

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